Advertising has always been an industry susceptible to change, with one of the most significant changes occurring in the 1960s. Often the so...

By the late seventies and early eighties the focus of advertising shifted to television. What was once a challenge to create the perfect pag...

Bill Bernbach once said “stay within the product, stay within the product”. But Dan Weiden and account manager Jim Riswold had a different t...

From 1975-1984 the advertising industry experienced the greatest boom it has ever known. Expenditures on advertising rose on average of 13 p...

Throughout the 1980s television commercials became more and more expensive so they cut the sales story to be told in seconds rather than min...

In 1980, advertising absorbed roughly two-thirds of all marketing expenditures by manufactures; by 1990, advertising’s share was no more tha...

By 1996 Internet usage had become commonplace with explosive growth occurring between 1996-97. As interest in this phenomenon continued to g...